Experimental wait
Have you ever thought of waiting for your bus sitting in a chair or a Louis XV chair signed by Eero Saarinen?
Yeah. Looking to provide different experiences, in which consumers can interact with the brand, Absolut's new campaign created by agency TBWA \ Chiat \ Day New York, called "Every bus is an Exceptional Experience" (a continuation of the campaign "Every drink is an Exceptional Experience "), allowed some fun interventions at bus stops in Chicago.
Based on the new flavors of vodka, Absolut Twist Bloody Absolut, Absolut and Absolut Crush Lemon Drop, every bus stop has a theme with colors and upholstery, providing entertainment and comfort to passengers. The photography work was done by Ellen Von Unwerth, who specializes in erotica and femininity and the models are Kate Beckinsale, Zooey Deschanel and Ali Larter.
Yeah. Looking to provide different experiences, in which consumers can interact with the brand, Absolut's new campaign created by agency TBWA \ Chiat \ Day New York, called "Every bus is an Exceptional Experience" (a continuation of the campaign "Every drink is an Exceptional Experience "), allowed some fun interventions at bus stops in Chicago.
Based on the new flavors of vodka, Absolut Twist Bloody Absolut, Absolut and Absolut Crush Lemon Drop, every bus stop has a theme with colors and upholstery, providing entertainment and comfort to passengers. The photography work was done by Ellen Von Unwerth, who specializes in erotica and femininity and the models are Kate Beckinsale, Zooey Deschanel and Ali Larter.
Source: http://criactrln.blogspot.com/
